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Assessing the value of Synectics principles for Business students – Retha Scheepers & Lana Coetzee, 2010

by Truida Prekel | Apr 23, 2022 | Creative Action

A report on research at Stellenbosch University in which the knowledge and skills of final year BCom students was measured before, immediately after and three months after SynNovation training. Results were that students had gained new insights, retained skills over...

Sowing seeds for innovation at universities – Truida Prekel & Lu-Marie Sobey, September 2012

by Truida Prekel | Jul 15, 2012 | Creative Action

An overview of work done by at three universities using the SynNovation approach, including top management strategies, measuring the “durability” of innovation skills training, getting student leaders to take ownership of a major social change, developing new HIV-AIDS...

Stimulating Collaborative Innovation in Product Development and Manufacturing: Using the SynNovation Approach – Truida Prekel, February 2004

by Truida Prekel | Feb 23, 2004 | Creative Action

Manufacturers must become more innovative as markets constantly change due to influences including customer preferences, logistics, environmental and safety considerations, technology, competition, and legislation. They also need to ensure cost effectiveness and...

Recent Posts

  • Assessing the value of Synectics principles for Business students – Retha Scheepers & Lana Coetzee, 2010
  • What ever happened to Synectics – Vincent Nolan, March 2003
  • Five Fallacies In Brainstorming – Vincent Nolan, 2004
  • Unlocking creativity despite participant constraints – Truida Prekel, 2007
  • Creativity and Emotional Intelligence – Vincent Nolan, 2007

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