Manufacturers must become more innovative as markets constantly change due to influences including customer preferences, logistics, environmental and safety considerations, technology, competition, and legislation. They also need to ensure cost effectiveness and minimise waste in the supply chain. SynNovation works with firms to develop creative, practical solutions with high levels of buy-in. This includes facilitated innovation sessions with shared solutions and action plans, and training key people in the process, to act as “innovation champions.” Key principles of the process are discussed, and examples given of applications in various industries.