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Excursions and Metaphors – Getting crazy ideas, and turning them into brilliant solutions – Truida Prekel & Lu-Marie Sobey, 2007

by Truida Prekel | Sep 2, 2007 | Creative Thinking

Excursions and metaphors are among the most powerful techniques in the Synectics process. Excursions help to create some distance from tasks, to produce unusual ideas with potential for novel solutions, while metaphors help to turn seemingly “crazy” ideas into...

Stimulating Collaborative Innovation in Product Development and Manufacturing: Using the SynNovation Approach – Truida Prekel, February 2004

by Truida Prekel | Feb 23, 2004 | Creative Action

Manufacturers must become more innovative as markets constantly change due to influences including customer preferences, logistics, environmental and safety considerations, technology, competition, and legislation. They also need to ensure cost effectiveness and...
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